Email Analytics
Email Analytics
Monitor email performance, delivery rates, and user engagement through comprehensive analytics and reporting.
Overview
The email analytics system provides insights into:
Delivery Performance: Success rates and failure analysis
Template Usage: Most popular email templates
Sending Volume: Email activity over time
Error Tracking: Detailed failure information
Trend Analysis: Performance patterns and improvements
Analytics Dashboard
Accessing Analytics
Navigate to Admin Dashboard → Settings → Email System
Click on the Analytics tab
Select your desired time range (7, 30, or 90 days)
Key Metrics Overview
The dashboard displays four primary metrics cards:
Total Sent
Description: Successfully delivered emails
Icon: Green checkmark
Calculation: Count of emails with 'sent' status
Good Performance: High numbers indicate active email system
Pending
Description: Emails currently being processed
Icon: Yellow mail icon
Calculation: Count of emails with 'pending' status
Normal Range: Should be low during non-sending periods
Failed
Description: Emails that couldn't be delivered
Icon: Red alert circle
Calculation: Count of emails with 'failed' status
Target: Keep as low as possible (< 5% of total)
Delivery Rate
Description: Percentage of successful email deliveries
Icon: Blue trending up arrow
Calculation: (Total Sent / Total Emails) × 100
Benchmark: Aim for > 95% delivery rate
Charts and Visualizations
Email Activity Over Time
Chart Type: Bar chart showing daily email activityPurpose: Track sending patterns and identify peak usageData Displayed:
Green bars: Successfully sent emails
Red bars: Failed deliveries
Yellow bars: Pending emails
Insights:
Identify busy sending periods
Spot unusual activity spikes
Monitor system reliability over time
Template Usage Distribution
Chart Type: Pie chart showing template popularityPurpose: Understand which templates are used most frequentlyData Displayed:
Template names with usage percentages
Color-coded segments for different templates
Hover tooltips with exact counts
Insights:
Identify most valuable templates
Find unused templates for cleanup
Guide template optimization efforts
Template Performance Analysis
Performance Metrics Table
For each email template, the system tracks:
Total Usage: Number of times template was usedSent Count: Successfully delivered emails using this templateFailed Count: Failed deliveries for this templateSuccess Rate: Percentage of successful deliveriesPerformance Badges: Visual indicators for performance levels
Performance Indicators
Success Rate Badges:
Green (Default): > 95% success rate
Yellow (Secondary): 90-95% success rate
Red (Destructive): < 90% success rate
Template Optimization
Use performance data to:
Identify problematic templates: Low success rates
Optimize content: Improve deliverability
Update configurations: Fix technical issues
Archive unused templates: Clean up template library
Time Range Analysis
Available Time Ranges
Last 7 Days: Recent performance and immediate issues
Best for: Daily monitoring and quick issue identification
Update frequency: Real-time
Last 30 Days: Monthly trends and pattern analysis
Best for: Regular performance reviews
Update frequency: Hourly
Last 90 Days: Quarterly analysis and long-term trends
Best for: Strategic planning and system evaluation
Update frequency: Daily
Comparative Analysis
When switching time ranges, compare:
Volume changes: Increasing or decreasing email activity
Performance trends: Improving or degrading delivery rates
Error patterns: Recurring vs. one-time issues
Template adoption: New templates gaining popularity
Error Analysis
Error Categorization
The system categorizes email failures into:
SMTP Errors:
Authentication failures
Connection timeouts
Rate limiting issues
Server unavailability
Recipient Errors:
Invalid email addresses
Mailbox full
Domain not found
Spam filtering
Content Errors:
Template rendering failures
Variable substitution errors
Malformed HTML content
Size limitations
Error Resolution
Common SMTP Errors:
Check SMTP configuration settings
Verify credentials and authentication
Review provider rate limits
Test connection manually
Recipient Issues:
Validate email address formats
Clean email lists regularly
Handle bounces appropriately
Monitor reputation scores
Content Problems:
Test templates before deployment
Validate all required variables
Check HTML formatting
Monitor email size limits
Performance Benchmarks
Industry Standards
Delivery Rate: > 95%
Excellent: > 98%
Good: 95-98%
Needs improvement: < 95%
Bounce Rate: < 5%
Excellent: < 2%
Acceptable: 2-5%
High: > 5%
Failure Rate: < 3%
Excellent: < 1%
Acceptable: 1-3%
High: > 3%
DAO-Specific Considerations
Governance Emails: Higher engagement expected
Target delivery rate: > 98%
Critical for voting notifications
Monitor closely during voting periods
Transactional Emails: Must be highly reliable
Target delivery rate: > 99%
Includes purchase confirmations, security alerts
Immediate delivery required
Marketing Emails: May have higher bounce rates
Target delivery rate: > 90%
Users may opt out more frequently
Monitor unsubscribe rates
Automated Reporting
Daily Reports
Automated daily summaries include:
Previous day's sending volume
Delivery rate performance
Any error spikes or issues
Template usage changes
Weekly Reports
Weekly analytics reports provide:
7-day performance trends
Template performance comparison
Error pattern analysis
Recommendations for improvement
Monthly Reports
Comprehensive monthly reports feature:
Complete performance analysis
Template optimization suggestions
System health assessment
Strategic recommendations
Data Export
Available Export Formats
CSV Export: Raw data for external analysis
Email logs with timestamps
Success/failure status
Template usage statistics
Error details and codes
PDF Reports: Formatted analytics summaries
Executive summary format
Charts and visualizations
Performance benchmarks
Recommendations section
Export Process
Select desired time range
Choose export format (CSV or PDF)
Click export button
Download generated file
Import into external tools if needed
Integration with Other Systems
Supabase Analytics
Email analytics integrate with Supabase's built-in analytics:
Database query performance
Function execution metrics
API usage statistics
Overall system health
External Tools
Export data for use with:
Google Analytics: Track email-driven website traffic
Business Intelligence: Comprehensive performance dashboards
CRM Systems: Customer communication tracking
Marketing Platforms: Campaign performance analysis
Troubleshooting Analytics
Missing Data
If analytics show no data:
Verify time range selection
Check if any emails were sent in the period
Confirm database connectivity
Review error logs for issues
Incorrect Metrics
If numbers seem wrong:
Cross-reference with email logs
Check for timezone differences
Verify data aggregation logic
Compare with SMTP provider statistics
Performance Issues
If analytics load slowly:
Reduce time range scope
Check database performance
Clear browser cache
Contact system administrator
Best Practices
Regular Monitoring
Daily checks: Review key metrics during active periods
Weekly analysis: Identify trends and patterns
Monthly reviews: Comprehensive performance evaluation
Quarterly planning: Strategic improvements and goals
Data-Driven Decisions
Use analytics to:
Optimize sending times: Find peak engagement periods
Improve templates: Focus on high-performing content
Clean email lists: Remove consistently failing addresses
Plan capacity: Prepare for high-volume periods
Continuous Improvement
Set benchmarks: Establish performance goals
Track progress: Monitor improvement over time
Test changes: A/B test template modifications
Document learnings: Keep records of successful optimizations
This comprehensive analytics system ensures you have complete visibility into your email system's performance and can make data-driven decisions to improve communication effectiveness.
Last updated
Was this helpful?